Karnataka govt colleges turn to social media to increase enrolments

KARNATAKA : In a bid to improve enrolment to government pre-university (PU) colleges in Karnataka, the Department of Pre University Education (DPUE) has instructed college principals to use social media and to take the aid of local TV channels to encourage more students to join them for the upcoming academic year.

In a notification sent to all government PU colleges, DPUE Director C. Shikha has directed college principals to be creative in organising special admission drives. “The information that is being pushed through various mediums including social media and local TV channels should mention various facilities provided at the college, the scope of learning for each subject/combination, and various achievements that students and lecturers of the college have got in the previous years,” the directive reads.

PU College principals are also advised to acquire data of all students who completed 10th grade from government schools in the college’s surroundings. As many as 6,08,336 students had attained eligibility for higher education after the Karnataka Secondary Education Examination Board announced the SSLC results on April 30.

After data collection, teams from colleges can approach parents of those students to encourage higher education in the closest government PU college. It is also recommended that principals or senior lecturers should hold special career counselling sessions with prospective students to generate interest among students to continue education.

To oversee the performance of individual PU colleges in improving the enrolment ratio for the academic year 2019-2020, Deputy Directors of the PU board have been directed to appoint a principal from each taluk as the nodal officer.

Poor enrolment ratios in government PU colleges in Karnataka have been pointed out by several stakeholders in the past as well. At present, Karnataka is home to 5,207 PU colleges across the State, of which only 1,229 are government-run. Incidentally, the number of private PU colleges is more than double the same of government colleges – 3,199. At the same time, there are 779 government-aided PU colleges in the state.